For this team project, I led the creative direction for Simply Pop, a wellness soda brand concept designed to compete with prebiotic market leaders like Poppi and Olipop. While my teammates focused on the strategic research and brand positioning, I developed the visual identity, ad concepts, and multimedia elements that brought our campaign to life. From designing a sleek, Kardashian-fronted “What’s In My Fridge?” video ad to concepting an interactive pop-up truck experience, I focused on crafting bold, Gen Z–friendly visuals that matched the brand’s clean ingredients and guilt-free vibe.
