The Cost of Cheap Fashion is an interactive scroll story that reveals the hidden environmental and human toll of fast fashion. I designed it to feel immersive yet elegant, using purposeful scroll transitions, custom graphics, and multimedia elements to guide the viewer through each section like turning the pages of a digital book. Every design choice—from the font pairing to the layout—was made to reflect the contrast between fashion’s glamorous image and its real-world consequences. The result is a clean, narrative-driven experience that invites users to slow down, engage, and reflect.
